{"product_id":"skinfood-rice-mask-wash-off","title":"SKINFOOD Rice Mask Wash Off","description":"\u003cp\u003eBrighten, soften, and glow with the SKINFOOD Rice Mask Wash Off! Powered by nutrient-rich rice bran water — naturally packed with vitamins B and E, gamma oryzanol, and powerful antioxidants — this iconic K-beauty mask gently exfoliates dead skin cells, evens out tone, and reveals a luminous, baby-soft complexion in just 10–15 minutes. The creamy formula features fine rice grain particles to softly scrub away dullness and rough texture, while a hydration dream team of glycerin, sodium hyaluronate, polyglutamic acid, and jojoba esters floods the skin with deep moisture and locks it in. Boosted with vitamin E (tocopheryl acetate) for antioxidant protection and skin-soothing benefits, this gentle multitasker is perfect for tackling dullness, uneven skin tone, dark spots, and dry or rough patches — all while keeping skin calm and never stripped. Suitable for all skin types (especially dry, dull, or normal skin), this fragrance-light bestseller from K-beauty's original food-based brand (since 1957) is the perfect weekly treat or pre-makeup prep step. Whether you're chasing that signature \"rice water glow\" or smoothing things out before a big event, this is your at-home spa moment in a tub.\u003c\/p\u003e","brand":"Novora","offers":[{"title":"Default Title","offer_id":53868014731597,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/7579\/4253\/files\/GeneratedImageApril26_2026-3_08PM.jpg?v=1778334882","url":"https:\/\/novorabeauty.com\/products\/skinfood-rice-mask-wash-off","provider":"Novora","version":"1.0","type":"link"}